Matt Pokora emerged from the French hip-hop and RandB scene in the early 2000s, eventually becoming a major French pop figure. Showbiz sits at the intersection of hip-hop, RandB, and pop—genres increasingly blending in mainstream music at this moment. The production draws on contemporary urban sounds with melodic hooks designed for broad appeal rather than hip-hop purists. Pokora's smooth vocal approach emphasizes accessibility and catchiness over technical rap skill. The album captures a specific moment when American hip-hop and RandB were being filtered through a distinctly European sensibility. It's a period piece worth hearing if you're curious about European pop in the early 2000s.